The famous online gaming company, 888 Holdings has revealed that after the merger of the giant Bwin and PartyGaming, she had also received offers from competitors.
The merger between the two companies will create the largest group of games in the world, estimated at more than 4 billion dollars as the market price of its shares.
The union has had immediate effects in terms of mentality, other companies also think this type of merger because they are afraid of being doomed to failure in a market dominated by this giant block.
Gigi Levy, CEO of 888 said they had received several phone calls from competitors after the announcement of this major merger, they were all looking for ways to develop partnerships to survive in the market for online games. Levy said that mergers usually take at least a year and that his company will focus on this opportunity, but not immediately.
Nick Bartram, an expert at KBC Peel Hunt, said that the participation of 888 in any future merger will help the company increase its share price and increase profitability. 888 is now in a position of inferiority, and is only a matter of time before the company will collaborate with other major online gaming company. The company owns the casino sites, bingo and poker and the second-quarter sales totaled $ 61 million, as last year. The bingo market has become stronger, but the section was less profitable poker, which resulted in the same amount of sales in the same period in 2009.
The company also said it had been affected by the World Cup and the summer holidays. In daily activity, this resulted in a decrease of 6 % of sales compared to the same period in 2009.